NEWS: Actively removes cholesterol?

NEWS: Actively removes cholesterol?

Flora/Becel pro.activ now makes it easier to understand how plant sterol enriched foods work.

‘Actively removes cholesterol’ is the new campaign for Flora/Becel cholesterol lowering foods. This campaign is based upon solid scientific understanding.

Plant sterols lower cholesterol by reducing the absorption of cholesterol in the gut. Cholesterol that is not absorbed is removed from the body, resulting in significant lowering of blood cholesterol levels.

To understand this mechanism, and help healthcare professionals explain to their patients how plant sterols work, a series of communication materials have been developed.

See how plant sterols work:

• in a short animation
• plant sterols leaflet.

For healthcare professionals, more detailed information on the mechanism of action of plant sterols, can be found in the extended animation and Pro.activ actively removes cholesterol PowerPoint presentation.